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Our History

Born in 1989, Triple five Soul originated as a humble storefront in New York City’s Lower East Side. Originally entitled with a tongue-and-cheek reference to one of the then-popular telephone party lines, Triple five Soul quickly became focal point for a multi-faceted, quickly emerging cultural movement. In 1997, only months after opening its flagship store on fashionable Lafayette Street, Triple Five Soul began expanding it’s international wholesale business. Exponentially increasing coverage in a wide range of fashion magazines, an uncanny and genuine popularity amongst this generation’s cultural heroes, and the unorthodox establishment of a base of operations in Brooklyn’s then upcoming Williamsburg neighbourhood all contributed to Triple Five Soul’s broad and fashion-forward visibility as a leader of the street wear industry.